How We Created an Entirely Digital Buying Experience for Aavand
Most real estate developments rely on sales centres and model suites to bring projects to life. But what happens when those don’t exist?
That was the challenge we tackled with Aavand, a modern condominium project in Coquitlam, BC. Developed by Canada West Group and marketed by Acrosstown Realty Inc., this six-storey, 79-home development had no staged units, and no in-person suite tours.
Everything was virtual.
The Challenge: Selling Without a Physical Space
Buyers want to see and feel a home before they commit. Without a sales centre or model suite, we needed a way to give potential homeowners a true-to-life experience, something more immersive than static renderings or videos.
The goal was to create a fully digital sales experience that:
Replaced the need for a physical showroom
Allowed buyers to explore suites in detail
Worked seamlessly on different devices
The Solution: A Fully Virtual Home Buying Experience
At Maduxx Inc., we built an immersive platform that brought Aavand to life before a single brick was laid. Here’s how we did it:
Virtual Reality Suite Tours
Instead of visiting a showroom, buyers could walk through their future home using VR headsets. We developed a high-fidelity VR experience for Quest2, allowing users to move through spaces, experience different layouts, and even see how lighting and materials changed in real time.
Interactive 3D Exterior on Tablets
The exterior experience was just as important. Since buyers couldn’t visit a physical sales centre, we built an interactive 3D model of the building and its surroundings. This ran on Samsung Android tablets, allowing potential buyers to explore how the building fit into the neighborhood.
High-Quality Renderings for Realism
To ensure buyers could fully visualize their future homes, we created photorealistic interior renderings showcasing the design, lighting, and material finishes. Two full suite designs, each with three different finish packages to offer variety. Detailed exterior renderings, giving buyers a realistic view of the building’s architecture.
For the interior design, we worked with very talented team at Ross and Company Interiors, ensuring that every space felt warm, inviting, and reflective of Aavand’s modern aesthetic.
The Outcome: A Sales Experience That Worked
Ther results were a seamless, interactive, and fully virtual buying experience. Instead of relying on physical visits, buyers could
Explore suites in VR from anywhere.
See the entire development on a tablet before construction even started.
Get a true feel for their future home without stepping into a sales centre.
Why This Matters
More real estate projects are moving toward virtual sales models. If your development doesn’t have a showroom, model suites, or even a physical presence yet, there’s still a way to give buyers the confidence they need.
Aavand proves that an entirely virtual experience isn’t just possible, it works.
Are you considering a similar approach for your project?
Let’s talk about how we can bring your vision to life, without the need for a physical showroom.