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Emergency Intubation Device

Client: SCOTTI

Year: 2017

This innovative emergency intubation device was developed by SCOTTI to be marketed and sold by Pfizer. The visualizations highlighted the device's ability to assist medical professionals in urgent, life-saving situations, such as drug overdoses or cardiac arrest, through both real-life video and detailed animations.

The video begins with an emergency call scenario involving a patient in cardiac arrest. The emergency crew arrives and quickly assesses the situation, identifying the need for intubation. At this moment, the video transitions into a high-fidelity animation that demonstrates the device's activation and use. The animation visually walks through the intubation process, showing how the device helps guide the medical team to ensure proper tube placement with real-time feedback.

Following this, the project emphasized the versatility of the device in various scenarios, including hospital, military, and public environments, reinforcing its ease of use across different contexts.