Character Animation
Maduxx Inc. partnered with Bioflor Probiotics to create a comprehensive set of digital assets that communicated both the unique functionality and health benefits of their probiotic. This project included a detailed instructional video explaining the innovative cap design: users simply turn the cap to release probiotics into a liquid, shake to activate, then twist to open and drink. This design preserves the probiotics’ potency, making it convenient for travel.
To further engage audiences, we developed a custom 3D mascot inspired by the product vial. This character, designed with a glass-like body to reflect the product’s packaging, animatedly demonstrates the mixing process: the character twists its “cap” to release powder down into its liquid “body,” then shakes to mix.
Additionally, Maduxx produced fluid simulation animations featuring Bioflor’s packaging alone, showcasing the product’s vibrant and dynamic qualities for marketing and social media.