Maduxx Architectural visualization Animation process

Introduction

If a picture is worth a thousand words, then a series of pictures must be worth millions.  A single shot is usually taken from one vantage point, but an animation can show you the space from many angles, it can take away all the guess work and reveal what’s behind the camera and what’s around the corner.  This makes decision making for your buyers, even easier.  Consider this as an unattended 24 hour open model home for potential buyers who are doing more shopping online, more research and bigger purchases.

There’s many other benefits to animation such as overall site impact, illustrate traffic flow, shadow studies, impact on environment.   A tool to use to showcase a project for investors, city officials and of course a more lively marketing video to create a special feeling for potential buyers.

To get any of the animation processes created we would need the basic building block elements to create the scene.  Knowing ahead of time what the intent is for the animation would allow us to build certain elements and optimize for a specific sequence.

For example, It is important to know ahead of time if we are creating an interior with moving walls, furniture, etc. to be able to plan ahead, separate and break apart the elements to allow for the animation.  This also applies for exterior fly-through animation.

If the client has a specific effect or look they would like to achieve it should be mentioned at this point prior to the start of work.  In this case a reference or a written description would be great.

The final output resolution and playback source should also be determined at this point.

(Example, sequence will be played off blue ray DVD HD 1280×720, or website version is required at 800×600 QT file)

Click here to view our current animation montage.

The requirements to build the scene/environment

1- All drawing files such as floor plans, site plans, elevations drawings, topography drawings.

2- All materials, colors and textures needed.

3- Reference images of furniture type and styles (interiors)

Once the scene is built, textured, rendered and approved, we can then start on one of these 2 types of animations:  A simple walk-through/fly-through OR a complex cinematic walk-through/fly-through.

The approval process at this point is for the still image renderings we send out, and can be marked up on the jpg or pdf file and emailed back to us.

A) Simple Walk-through/Fly-through

This is a simple animation that is done using camera moves such as Pans, rotation, path follow and zoom.  This can be done as a single continuous camera path or cut scenes from shot to shot with a transition between the shots.  Once all the animation is done, it is then put together, a logo would be added at the front and back and a sound track is overlaid.

To accomplish this type of animation, we would require a rough camera path or camera position drawn on the floor plan or site plan for direction, unless Maduxx is given creative freedom to select the path and motion.

Once we finish our animation setup, we create a grayscale pre-viz animation and send off to our clients for review.  The pre-viz animation is typically a low quality, low resolution, small size Quick time (mov) or (avi) file, sent through email with no color information or textures.  It is a quick rough render to show the camera movement and speed.

Maduxx - Sample pre-viz frame

The above image shows a single pre-viz frame.

Feedback or changes to be done such as revised camera path, camera speed, etc.  are implemented and another pre-viz animation is sent to the client for review.  The pre-viz animation we send out has a time code used for reference and easy feedback.  Once we receive final approval on pre-viz we are then ready to render.

FYI:  1 second of animation is made of 30 frames (images).  A typical HD rendering takes anywhere between 30 minutes to 5 hours per frame, depending on content and details in the scene.

Once the rendering is done, we are then ready to do the compositing and editing and put the rendered sequences together to create a movie.  Music is typically purchased on an per project basis, we can suggest music or can direct you to sites to acquire royalty free soundtracks.

Once everything is put together, we render out the final output as per client specifications and media type.

Maduxx - Sample completed animation frame

B) Complex cinematic walk-through/fly-through

Complex animation follows the same basic principles of the simple animation steps listed above, but with the introduction of other animated elements, objects, effects and transitions.  The process is more or less the same with the following additions:

1- A storyboard is usually required in the planning phase for complex animation.  It becomes the blue print to follow for the entire project.

2- References and/or descriptions are very important at this point for certain effects to be created.

3- An Animatic movie might be needed in some cases.  This is basically done by taking the storyboard and literally creating a movie from the board panels for a quick rough look at timing and required scenes.

4- R&D work might also be necessary for specific effect shots.  For example, if you’re looking at have a chair turn into dust particles or magically appear from smoke.

5- The pre-viz will include animated object or 3D people of required.

6- Depending on what is required, compositing and editing might be more complex with the addition of green-screen elements or other effects.

Any additional steps for custom work will be address in the planning stages.

The amount of work involved in the complex animation is much more and therefore will reflect in the budget and price to produce.

Summary of simple animation process

1- Client sends all drawing files and references to create scene as well as ideas for animation required.

2- Maduxx creates 3D scenes (interiors/exteriors) and sends to client still images for texture, colour approval.

3- Client review stills and send feedback for revisions or approval to move on to animation.

4- Maduxx gets approval to start animation, produce pre-viz movie and send to client for approval.

5- Client review pre-viz, sends feedback for revisions or approval to go final.

6- Maduxx renders final sequences, start compositing / editing and send client semi final small movie.

7- Client review semi final movie and send feedback for revisions (editing related) or approval to go final.

8- Maduxx outputs final movie as per client requested specs.

Summary of complex animation process

1- Client send all drawing files and references to create scene as well as ideas for animation required.

2- Maduxx creates 3D scenes (interiors/exteriors), output fully textured and coloured still images, as well as create rough storyboard (unless provided by client), and send to client for approval.

3- Client review stills and storyboard and send feedback for revisions or approval to move on to animation or animatic if required.

4- Maduxx gets approval to start animation, produce pre-viz movie and send to client for approval.

5- Client review pre-viz, sends feedback for revisions or approval to go final.

6- Maduxx renders final sequences, start compositing / editing and send client semi final small movie.

7- Client review semi final movie and send feedback for revisions (editing related) or approval to go final.

8- Maduxx outputs final movie as per client requested specs.

Conclusion

Our Maduxx team of artists and animators have many years of experience in animation, gaming and visual effects.   We apply our skills and architectural knowledge to produce great renderings and animation.  We are here to help with all your needs and will walk you through the process to make it as easy as possible.

Contact us for additional information or questions.

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One Response to Maduxx Architectural visualization Animation process

  1. Administrator says:

    Thanks for the comment. We’re usually kept up to date with recent technologies, however our services are the same in most cases. The site itself is updated often, but with our current workload delays occur, we are NOT a magazine website, this is purely a service portfolio site. It is currently under revamp and a complete update will be done soon. That being said, providing more technical information to clients, sometimes complicates the simple explanation they require about our process. The process itself does not change…so far. Cheers!

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